Transforming How India Buys Cars
For years, car buyers spent months jumping between dozens of websites, losing track of their research, and still feeling uncertain at purchase time. We knew there had to be a better way.
Cartoq is India's car recommendations platform.
We transform scattered research into organized guidance, ensuring every insight is captured, every comparison is clear, and every decision is confident.
The Problem We Saw
Buying a car in India shouldn't take 90 days across 9 websites. Yet that's the reality for millions of buyers who:
- •Repeatedly search for the same information
- •Lose track of comparisons and findings
- •Feel overwhelmed by conflicting opinions
- •Remain uncertain even at purchase time
The automotive web is filled with specifications and reviews, but lacks true guidance—the kind that helps you decide which car to buy, not just gather data.
Our Approach: Recommendations, Not Just Information
We don't just aggregate car specs or collect reviews. We build personalized recommendations that help you understand which car to buy and which variant fits your needs.
What this means:
- Information validated across multiple credible sources
- Insights that go beyond manufacturer brochures
- Recommendations tailored to how real buyers make decisions
- Research that saves automatically so nothing is ever lost
Every recommendation on Cartoq comes with confidence indicators, so you know how reliable the guidance is. We believe transparency builds trust.
What Makes Us Different
Research That Remembers
Your research automatically saves and organizes as you explore. Return anytime, on any device, and pick up exactly where you left off. No more lost comparisons or forgotten findings.
Recommendations Over Data Dumps
We analyze cars across multiple dimensions—not just specifications, but real-world performance, ownership experiences, value propositions, and how different models fit different needs.
Clarity Through Comparison
Our comparison tools don't just list specs side-by-side. They show you which car to buy based on what actually matters for your decision and help you understand the meaningful differences between models.
Built for Your Journey
Whether you're researching your first car or your fifth, comparing budget hatchbacks or premium SUVs, we adapt to where you are in your decision process.
Who We Serve
Car Buyers
looking for confident decisions backed by comprehensive recommendations
Automotive Enthusiasts
who want depth beyond surface-level reviews
Family Researchers
seeking practical insights for important household decisions
First-Time Buyers
who need guidance through the complexity of car buying
OEM Partners
connecting with serious, purchase-ready buyers
Our Journey
Cartoq began as one of India's most trusted automotive news platforms, delivering daily updates on launches, reviews, and industry developments to millions of readers.
Through years of engaging with our audience, we recognized a deeper need: people didn't just want news—they wanted help making decisions.
This insight led us to reimagine what an automotive platform could be. We evolved from delivering information to providing recommendations. From reporting on cars to helping people choose them confidently.
Today, Cartoq combines our editorial heritage with personalized recommendation tools, creating a platform where research never disappears and every decision is supported by verified insights.
Our Commitment
To Buyers:
We'll never compromise on accuracy, transparency, or user value for commercial interests.
To the Industry:
We'll maintain editorial independence while fostering partnerships that benefit serious car buyers.
To Ourselves:
We'll keep evolving based on what buyers actually need, not what's easiest to build.
Looking Forward
The automotive world is evolving rapidly—electric vehicles, connected features, new buying models. We're committed to ensuring buyers have the recommendations they need to navigate this changing landscape confidently.
We're building tools that make complex decisions simple, research that never disappears, and recommendations you can trust.
Because buying a car is one of life's biggest decisions. It deserves more than scattered web searches.